Pantone provides the language. Men decide the story.
From mocha tailoring and café-au-lait knits to cocoa leather accessories, earth tones are outperforming their 2024 selves in menswear, both in search data and in sell-through across multiple markets. At the same time, Pantone had crowned PANTONE 17-1230 Mocha Mousse as its Color of the Year 2025; a warm, chocolatey brown “imbued with richness” and designed to answer our collective desire for comfort. So the question is simple but important:
