RLV musings
The new millennium and globalization brought a surge of optimism. This led fashion to bank on economies of scale to churn out large volumes. The logic in play was that buying big got you deeper discounts. This formula worked for a while between 2000 and 2010, when bigger was considered better and smarter. Even prior […]
Imagine it is your birthday and you received lots of presents and all well thought out and keeping you in mind and your likes and taste and your hobbies. Now imagine receiving just one present that has been handmade exclusively for you. There is no second recipient in the world for whom that gift would […]
If you have ever admired a suit for the way its cloth falls, catches the light, or simply feels different in the hand, you’ve unknowingly benefited from a fabric merchant. It’s one of the least visible roles in the textile trade, and one of the most consequential; a category of business most people outside the […]
After years of athleisure and relaxed silhouettes, India’s menswear market is buttoning up and the tailored suit is back with intent. There is something unmistakable happening on the floors of India’s top fabric showrooms, in the tailoring quarters of Mumbai, Delhi, and Bengaluru, and on the runways of every forward-thinking menswear label heading into AW […]
There’s a shirt hanging in most men’s wardrobes that they don’t think about. It shows up, does its job, disappears into the day. This isn’t about that shirt. This is about the shirt men choose. Because something has shifted. Not dramatically; no single runway moment, no viral trend that rewired everything overnight. Just a gradual […]