Roger la Viale marked a defining moment in its journey with the official launch of Revista, its highly anticipated lookbook of fabrics for Autumn/Winter 2025. More than a catalogue, Revista arrives as a curated chronicle of textures, shades, and moods that reframe how fabric is experienced and imagined.

Revista and Revista Celebrations. Together, they reflect the brand’s commitment. Revista; a cinematic curation of fabrics designed to inspire creativity. Each page frames textiles as narratives, with textures, tones, and compositions that guide designers and patrons into the spirit of AW’25. 

Roger la Viale marked a defining moment in its journey with the official launch of Revista, its highly anticipated lookbook of fabrics for Autumn/Winter 2025. More than a catalogue, Revista arrives as a curated chronicle of textures, shades, and moods that reframe how fabric is experienced and imagined.

Revista and Revista Celebrations. Together, they reflect the brand’s commitment. Revista; a cinematic curation of fabrics designed to inspire creativity. Each page frames textiles as narratives, with textures, tones, and compositions that guide designers and patrons into the spirit of AW’25. 

Revista Celebrations, on the other hand, captures the mood of festivity and grandeur. Richer palettes, indulgent textures, and expressive weaves embody the season’s celebratory spirit, offering fabrics that speak to special moments and statement-making design. 

With Revista and Revista Celebrations, AW’25 begins not as a trend, but as a story, written in fabric, directed by imagination, and ready to be worn into life.

We are proud to announce the launch of the Roger La Viale brand brochure, “Our Story.” This special edition is more than a publication, it is a reflection of the journey, spirit, and craftsmanship that define both Roger La Viale and our sister company, Huddersfield Fine Worsteds.

For decades, Roger La Viale has stood at the forefront of men’s fashion and fabric excellence. From the world’s finest fabric to timeless sartorial traditions, our legacy has been built on an unwavering dedication to quality and detail. Our Story captures this legacy, weaving together the milestones that have shaped who we are today and the values that continue to guide our path forward.

We are proud to announce the launch of the Roger La Viale brand brochure, “Our Story.” This special edition is more than a publication, it is a reflection of the journey, spirit, and craftsmanship that define both Roger La Viale and our sister company, Huddersfield Fine Worsteds.

For decades, Roger La Viale has stood at the forefront of men’s fashion and fabric excellence. From the world’s finest fabric to timeless sartorial traditions, our legacy has been built on an unwavering dedication to quality and detail. Our Story captures this legacy, weaving together the milestones that have shaped who we are today and the values that continue to guide our path forward.

Within its pages, readers will discover a chronicle of fabrics of the highest quality, an enduring commitment to merchandising excellence, and the partnerships that have given our work meaning across generations.

This brochure was first shared with our most valued customers as a token of gratitude and trust. It serves not only as a reflection of our past but also as a celebration of the vision that carries us into the future.

At Roger La Viale, every fabric tells a story. And this one is ours.

The Crudo a Creato (CAC) Workshops are transforming the way sales teams engage with fabric knowledge. These Workshops, conducted by Roger La Viale, have emerged as a powerful platform for educating sales teams. Each session is designed for building knowledge and confidence.

The journey of Fibre to Fabric has already taken us across cities, stores, and showrooms, where enthusiastic sales consultants came together to explore the world of textiles. And to enhance this approach, the CAC Kit was introduced, an interactive toolkit that allows participants to see and feel the process, turning abstract concepts into practical demonstrations. It bridges the gap between theory and practice, ensuring that every lesson leaves a lasting impression.

The Crudo a Creato (CAC) Workshops are transforming the way sales teams engage with fabric knowledge. These Workshops, conducted by Roger La Viale, have emerged as a powerful platform for educating sales teams. Each session is designed for building knowledge and confidence.

The journey of Fibre to Fabric has already taken us across cities, stores, and showrooms, where enthusiastic sales consultants came together to explore the world of textiles. And to enhance this approach, the CAC Kit was introduced, an interactive toolkit that allows participants to see and feel the process, turning abstract concepts into practical demonstrations. It bridges the gap between theory and practice, ensuring that every lesson leaves a lasting impression.

The workshops are led by seasoned in-house champions, with select sessions enriched by the insights of Director Chandramouli. Their collective expertise ensures that every interaction is not only educational, but also deeply engaging, illuminating the hidden artistry that shapes every fabric.

From raw to refined, from Crudo to Creato, these workshops are shaping a new generation of fabric storytellers.

In a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”

This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully."

In a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”

This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully.”

But the narrative did not end at creating these beautiful handmade rakhis. They were carried to an NGO, where children received them not as products but as symbols. In their small, kind hands, cloth became a connection. A knot became a story. And a festival became a mirror reflecting something larger, our shared responsibility to protect not only siblings, but the fragile world we inhabit.

Rakshabandhan has always been about protection. But this year, Roger la Viale redefined the act: not as a ritual of thread alone, but as an idea that threads us to each other, to the environment, to time itself.

The Conscious Thread is not just worn. It is felt. And in that feeling lies the future.

As the flair of Pitti Uomo fades into memory, the true sartorial journey begins at Milano Unica, Italy's most iconic textile fair. Here, heritage and innovation entwine in quiet elegance. For Roger La Viale, it's where next season's inspirations take shape.

Milan reminded us: great style starts at the source. And as we look ahead, we carry with us not just swatches- but vision, purpose, and tradition reimagined.