For years, Roger La Viale has worked toward strengthening the culture of custom tailoring through shared knowledge and meaningful global experiences. This time, the destination was one that lives in the imagination of every serious tailor, the legendary Kiton garment-making factory in Naples, Italy.

As the delegation prepared for a full day inside one of the world’s most revered ateliers, there was a quiet anticipation in the air. Early morning departures, thoughtful planning, and an unspoken understanding that this was not a routine visit, but an invitation into a space where tradition is not documented, it is lived.

For years, Roger La Viale has worked toward strengthening the culture of custom tailoring through shared knowledge and meaningful global experiences. This time, the destination was one that lives in the imagination of every serious tailor, the legendary Kiton garment-making factory in Naples, Italy.

As the delegation prepared for a full day inside one of the world’s most revered ateliers, there was a quiet anticipation in the air. Early morning departures, thoughtful planning, and an unspoken understanding that this was not a routine visit, but an invitation into a space where tradition is not documented, it is lived.

Founded in 1968, Kiton stands as a global benchmark for hand-crafted excellence. Through a detailed guided tour led by the official factory team, Indian master tailor entrepreneurs were welcomed into Kiton’s inner world. From pattern development and fabric selection to hand-finishing and quality rituals, every stage of garment-making unfolded with rare transparency.

What made the experience truly exceptional was the openness, the freedom to ask, observe and absorb. Inside Kiton, tailoring reveals itself as a discipline of time, precision and human mastery, where excellence is measured in hours, not output.

For Roger La Viale, this was not merely a visit. It was a return to the origins of enduring menswear; found not in logos or spectacle, but in the quiet poetry of hands that stitch legacy into every seam.

Every January, Florence sheds its museum stillness and becomes the most stylish city in the world. Inside the centuries-old walls of Fortezza da Basso, Pitti Uomo unfolds not as a fashion event, but as a living archive of global menswear, where heritage houses coexist with emerging voices,and where style is observed as culture, not commerce. 

The 109th edition of Pitti Uomo unfolded under the theme "MOTION", a reflection of how menswear is constantly evolving; shifting between
tradition and future, structure and fluidity. Across Florence, tailoring felt lighter, silhouettes more relaxed, and fabrics more expressive. Style was
no longer static; it moved with the body, adapted to lifestyle, and embraced colour, function and comfort in equal measure.

Every January, Florence sheds its museum stillness and becomes the most stylish city in the world. Inside the centuries-old walls of Fortezza da
Basso, Pitti Uomo unfolds not as a fashion event, but as a living archive of global menswear, where heritage houses coexist with emerging voices,
and where style is observed as culture, not commerce.

The 109th edition of Pitti Uomo unfolded under the theme "MOTION", a reflection of how menswear is constantly evolving; shifting between
tradition and future, structure and fluidity. Across Florence, tailoring felt lighter, silhouettes more relaxed, and fabrics more expressive. Style was
no longer static; it moved with the body, adapted to lifestyle, and embraced colour, function and comfort in equal measure.

It was within this atmosphere that Roger La Viale took its place among the international fashion set. Moving through courtyards alive with editors,
buyers and designers, the brand engaged with a world that speaks in silhouettes and sensibility. More than attendance, Roger’s presence reflected
a growing global curiosity toward Indian tailoring, rooted in craftsmanship, and increasingly visible on international platforms.

At Pitti Uomo 109, Roger La Viale we were all in for absorbing culture. Observing, connecting, and aligning itself with a future where Indian
menswear is no longer peripheral, but part of the central conversation, where style is defined not by seasons, but by how a man chooses to inhabit
his clothes.

Spring–Summer 2026 didn’t arrive with a hurry... 

It arrived with intention.

For Roger La Viale, the SS'26 collection was personally introduced across Surat, Chandigarh, and Bangalore, three cities that understand style in unique ways. . Each city became a space for conversation, about summer, about movement, and about how luxury should feel when worn, not just seen.

Spring–Summer 2026 didn’t arrive with a hurry... 

It arrived with intention.

For Roger La Viale, the SS'26 collection was personally introduced across Surat, Chandigarh, and Bangalore, three cities that understand style in unique ways. . Each city became a space for conversation, about summer, about movement, and about how luxury should feel when worn, not just seen.

In Surat, where textile knowledge is second nature, discussions focused on craft and performance. Chandigarh brought a measured elegance to the exchange, with clients engaging in calm, considered consultations. Bangalore reflected a modern ease, where versatility and comfort guided the dialogue.

What connected these cities was a shared appreciation for thoughtful dressing. SS'26 was experienced not through display, but through understanding—one fabric, one conversation at a time.

As the journey continues, the collection will meet more voices and perspectives, each shaping how the season unfolds. SS'26 is not a moment, it is a conversation in motion.

Roger la Viale marked a defining moment in its journey with the official launch of Revista, its highly anticipated lookbook of fabrics for Autumn/Winter 2025. More than a catalogue, Revista arrives as a curated chronicle of textures, shades, and moods that reframe how fabric is experienced and imagined.

Revista and Revista Celebrations. Together, they reflect the brand’s commitment. Revista; a cinematic curation of fabrics designed to inspire creativity. Each page frames textiles as narratives, with textures, tones, and compositions that guide designers and patrons into the spirit of AW’25. 

Roger la Viale marked a defining moment in its journey with the official launch of Revista, its highly anticipated lookbook of fabrics for Autumn/Winter 2025. More than a catalogue, Revista arrives as a curated chronicle of textures, shades, and moods that reframe how fabric is experienced and imagined.

Revista and Revista Celebrations. Together, they reflect the brand’s commitment. Revista; a cinematic curation of fabrics designed to inspire creativity. Each page frames textiles as narratives, with textures, tones, and compositions that guide designers and patrons into the spirit of AW’25. 

Revista Celebrations, on the other hand, captures the mood of festivity and grandeur. Richer palettes, indulgent textures, and expressive weaves embody the season’s celebratory spirit, offering fabrics that speak to special moments and statement-making design. 

With Revista and Revista Celebrations, AW’25 begins not as a trend, but as a story, written in fabric, directed by imagination, and ready to be worn into life.

We are proud to announce the launch of the Roger La Viale brand brochure, “Our Story.” This special edition is more than a publication, it is a reflection of the journey, spirit, and craftsmanship that define both Roger La Viale and our sister company, Huddersfield Fine Worsteds.

For decades, Roger La Viale has stood at the forefront of men’s fashion and fabric excellence. From the world’s finest fabric to timeless sartorial traditions, our legacy has been built on an unwavering dedication to quality and detail. Our Story captures this legacy, weaving together the milestones that have shaped who we are today and the values that continue to guide our path forward.

We are proud to announce the launch of the Roger La Viale brand brochure, “Our Story.” This special edition is more than a publication, it is a reflection of the journey, spirit, and craftsmanship that define both Roger La Viale and our sister company, Huddersfield Fine Worsteds.

For decades, Roger La Viale has stood at the forefront of men’s fashion and fabric excellence. From the world’s finest fabric to timeless sartorial traditions, our legacy has been built on an unwavering dedication to quality and detail. Our Story captures this legacy, weaving together the milestones that have shaped who we are today and the values that continue to guide our path forward.

Within its pages, readers will discover a chronicle of fabrics of the highest quality, an enduring commitment to merchandising excellence, and the partnerships that have given our work meaning across generations.

This brochure was first shared with our most valued customers as a token of gratitude and trust. It serves not only as a reflection of our past but also as a celebration of the vision that carries us into the future.

At Roger La Viale, every fabric tells a story. And this one is ours.