The Crudo a Creato (CAC) Workshops are transforming the way sales teams engage with fabric knowledge. These Workshops, conducted by Roger La Viale, have emerged as a powerful platform for educating sales teams. Each session is designed for building knowledge and confidence.

The journey of Fibre to Fabric has already taken us across cities, stores, and showrooms, where enthusiastic sales consultants came together to explore the world of textiles. And to enhance this approach, the CAC Kit was introduced, an interactive toolkit that allows participants to see and feel the process, turning abstract concepts into practical demonstrations. It bridges the gap between theory and practice, ensuring that every lesson leaves a lasting impression.

The Crudo a Creato (CAC) Workshops are transforming the way sales teams engage with fabric knowledge. These Workshops, conducted by Roger La Viale, have emerged as a powerful platform for educating sales teams. Each session is designed for building knowledge and confidence.

The journey of Fibre to Fabric has already taken us across cities, stores, and showrooms, where enthusiastic sales consultants came together to explore the world of textiles. And to enhance this approach, the CAC Kit was introduced, an interactive toolkit that allows participants to see and feel the process, turning abstract concepts into practical demonstrations. It bridges the gap between theory and practice, ensuring that every lesson leaves a lasting impression.

The workshops are led by seasoned in-house champions, with select sessions enriched by the insights of Director Chandramouli. Their collective expertise ensures that every interaction is not only educational, but also deeply engaging, illuminating the hidden artistry that shapes every fabric.

From raw to refined, from Crudo to Creato, these workshops are shaping a new generation of fabric storytellers.

In a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”

This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully."

In a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”

This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully.”

But the narrative did not end at creating these beautiful handmade rakhis. They were carried to an NGO, where children received them not as products but as symbols. In their small, kind hands, cloth became a connection. A knot became a story. And a festival became a mirror reflecting something larger, our shared responsibility to protect not only siblings, but the fragile world we inhabit.

Rakshabandhan has always been about protection. But this year, Roger la Viale redefined the act: not as a ritual of thread alone, but as an idea that threads us to each other, to the environment, to time itself.

The Conscious Thread is not just worn. It is felt. And in that feeling lies the future.

As the flair of Pitti Uomo fades into memory, the true sartorial journey begins at Milano Unica, Italy's most iconic textile fair. Here, heritage and innovation entwine in quiet elegance. For Roger La Viale, it's where next season's inspirations take shape.

Milan reminded us: great style starts at the source. And as we look ahead, we carry with us not just swatches- but vision, purpose, and tradition reimagined.

There are moments in time that feel less like an event, and more like a convergence of history and momentum, of form and function, of story and silence. Pitti Uomo 108 was one of those moments. Set against the architectural permanence of Florence, this year’s theme, PITTI BIKES, set the tone for a celebration of motion; not just physical, but cultural. From functional tailoring to adaptive textiles and next-gen silhouettes, the fair embraced versatility, and progress. 

There are moments in time that feel less like an event, and more like a convergence of history and momentum, of form and function, of story and silence. Pitti Uomo 108 was one of those moments. Set against the architectural permanence of Florence, this year’s theme, PITTI BIKES, set the tone for a celebration of motion; not just physical, but cultural. From functional tailoring to adaptive textiles and next-gen silhouettes, the fair embraced versatility, and progress. Amidst the kinetic energy of 700+ global voices, Roger La Viale was right at the center of that conversation.

Set against the high-energy backdrop of PITTI BIKES—a theme celebrating mobility, progress, and performance, Roger hosted a successful event. This season, Roger La Viale became a point of connection for buyers and creators seeking
substance over surface.

As the sun fell behind the Tuscan skyline and the city transformed into an open-air salon of style and symphony, Pitti Uomo 108 proved its enduring relevance as a study of intention. Attendance rose. Dialogue deepened. And yet, amid the data points and flashbulbs, one truth held steady: it is the brands that know their center that carry the industry forward. Roger La Viale’s return to Florence was not marked by fanfare. It was marked by alignment, between craft and culture.

Imagine a world where the future of men’s fashion is already here. That’s the essence of Evolve AW'25. Just as water moves effortlessly, transforming its form to fit its surroundings, Evolve captures the fluidity of style, blending timeless elegance with innovative designs. The AW '25 Show took center stage as a visionary window into the future of men’s fashion. Hosted with meticulous attention to detail, the event stood as a testament to the dynamic evolution of style, presenting a curated fabric collection that promises to redefine modern masculinity.

Imagine a world where the future of men’s fashion is already here. That’s the essence of Evolve AW'25. Just as water moves effortlessly, transforming its form to fit its surroundings, Evolve captures the fluidity of style, blending timeless elegance with innovative designs. The AW '25 Show took center stage as a visionary window into the future of men’s fashion. Hosted with meticulous attention to detail, the event stood as a testament to the dynamic evolution of style, presenting a curated fabric collection that promises to redefine modern masculinity.

The exhibition wasn’t just about fabrics. It was an immersive experience. Visitors stepped into a world where the tactile appeal of textiles met cutting-edge technology. Individual booths allowed for one-on-one interactions for our guests, providing them with an opportunity to explore the collection up close. Every conversation with designers and fabric experts seemed to build a connection, a curated reflection of changing preferences, needs, and identities.

A notable feature was the trend presentation, offering insights into where fashion is headed in the coming season. The fabrics on display weren’t just innovative in design but also in their narrative each texture and color subtly spoke of an era where sustainability and functionality converge with bold aesthetics.

As the event unfolded, the future of men’s wear seemed clearer than ever: a space where the cutting edge is crafted with precision, and the past inspires with subtlety. Evolve AW'25 wasn’t just an exhibition. It’s a vision and it’s only the beginning.