This season, Roger La Viale invites the menswear world into REVISTA LOUNGE, its SS’26 lookbook and a thoughtful exploration of
fabric at its most considered.

Developed through a global design dialogue and guided by decades of textile mastery, REVISTA LOUNGE is conceived as a refined
edit rather than a seasonal statement. Each fabric is considered, purposeful, and quietly expressive; designed to support garments
that feel effortless yet enduring.

Roger La Viale Presents REVISTA LOUNGE for SS’26

This season, Roger La Viale invites the menswear world into REVISTA LOUNGE, its SS’26 lookbook and a thoughtful exploration of fabric at its most considered.

Developed through a global design dialogue and guided by decades of textile mastery, REVISTA LOUNGE is conceived as a refined edit rather than a seasonal statement. Each fabric is considered, purposeful, and quietly expressive; designed to support garments that feel effortless yet enduring.

The collection reveals a harmonious interplay of nuanced patterns, elevated textures, and a sophisticated summer palette. Comfortable yet rich in character, these fabrics are created for discerning tailors, boutiques, and retailers who value discretion, quality, and lasting relevance.

There is a natural confidence to the SS26 offering that Roger la Viale brings to you; with materials that move with ease, hold their form, and enhance the craft of those who work with them. REVISTA LOUNGE speaks to professionals who understand that true luxury begins long before the final silhouette.

The Spring–Summer 2026 book is now open.

We invite you to step into REVISTA LOUNGE and begin the season with intention.

Roger La Viale proudly completes 15 years in India, marking a significant milestone in its journey of craftsmanship, consistency, and growth.

Over the past fifteen years, the brand has steadily built its presence through enduring quality, thoughtful design, and strong partnerships across the country. What began as a focused vision has evolved into a trusted name, supported by a growing team and a shared commitment to excellence.

Roger La Viale proudly completes 15 years in India, marking a significant milestone in its journey of craftsmanship, consistency, and growth.

Over the past fifteen years, the brand has steadily built its presence through enduring quality, thoughtful design, and strong partnerships across the country. What began as a focused vision has evolved into a trusted name, supported by a growing team and a shared commitment to excellence.

This milestone reflects not just the passage of time, but the collective effort of the people who have shaped the brand — teams, partners, and customers who have believed in the journey and contributed to its progress year after year.

As Roger La Viale looks ahead, the focus remains on purposeful growth, continuous evolution, and staying true to the values that have guided the brand so far.

15 Years in India. And Counting. The story continues.

For years, Roger La Viale has worked toward strengthening the culture of custom tailoring through shared knowledge and meaningful global experiences. This time, the destination was one that lives in the imagination of every serious tailor, the legendary Kiton garment-making factory in Naples, Italy.

As the delegation prepared for a full day inside one of the world’s most revered ateliers, there was a quiet anticipation in the air. Early morning departures, thoughtful planning, and an unspoken understanding that this was not a routine visit, but an invitation into a space where tradition is not documented, it is lived.

For years, Roger La Viale has worked toward strengthening the culture of custom tailoring through shared knowledge and meaningful global experiences. This time, the destination was one that lives in the imagination of every serious tailor, the legendary Kiton garment-making factory in Naples, Italy.

As the delegation prepared for a full day inside one of the world’s most revered ateliers, there was a quiet anticipation in the air. Early morning departures, thoughtful planning, and an unspoken understanding that this was not a routine visit, but an invitation into a space where tradition is not documented, it is lived.

Founded in 1968, Kiton stands as a global benchmark for hand-crafted excellence. Through a detailed guided tour led by the official factory team, Indian master tailor entrepreneurs were welcomed into Kiton’s inner world. From pattern development and fabric selection to hand-finishing and quality rituals, every stage of garment-making unfolded with rare transparency.

What made the experience truly exceptional was the openness, the freedom to ask, observe and absorb. Inside Kiton, tailoring reveals itself as a discipline of time, precision and human mastery, where excellence is measured in hours, not output.

For Roger La Viale, this was not merely a visit. It was a return to the origins of enduring menswear; found not in logos or spectacle, but in the quiet poetry of hands that stitch legacy into every seam.

Every January, Florence sheds its museum stillness and becomes the most stylish city in the world. Inside the centuries-old walls of Fortezza da Basso, Pitti Uomo unfolds not as a fashion event, but as a living archive of global menswear, where heritage houses coexist with emerging voices,and where style is observed as culture, not commerce. 

The 109th edition of Pitti Uomo unfolded under the theme "MOTION", a reflection of how menswear is constantly evolving; shifting between
tradition and future, structure and fluidity. Across Florence, tailoring felt lighter, silhouettes more relaxed, and fabrics more expressive. Style was
no longer static; it moved with the body, adapted to lifestyle, and embraced colour, function and comfort in equal measure.

Every January, Florence sheds its museum stillness and becomes the most stylish city in the world. Inside the centuries-old walls of Fortezza da
Basso, Pitti Uomo unfolds not as a fashion event, but as a living archive of global menswear, where heritage houses coexist with emerging voices,
and where style is observed as culture, not commerce.

The 109th edition of Pitti Uomo unfolded under the theme "MOTION", a reflection of how menswear is constantly evolving; shifting between
tradition and future, structure and fluidity. Across Florence, tailoring felt lighter, silhouettes more relaxed, and fabrics more expressive. Style was
no longer static; it moved with the body, adapted to lifestyle, and embraced colour, function and comfort in equal measure.

It was within this atmosphere that Roger La Viale took its place among the international fashion set. Moving through courtyards alive with editors,
buyers and designers, the brand engaged with a world that speaks in silhouettes and sensibility. More than attendance, Roger’s presence reflected
a growing global curiosity toward Indian tailoring, rooted in craftsmanship, and increasingly visible on international platforms.

At Pitti Uomo 109, Roger La Viale we were all in for absorbing culture. Observing, connecting, and aligning itself with a future where Indian
menswear is no longer peripheral, but part of the central conversation, where style is defined not by seasons, but by how a man chooses to inhabit
his clothes.

Spring–Summer 2026 didn’t arrive with a hurry... 

It arrived with intention.

For Roger La Viale, the SS'26 collection was personally introduced across Surat, Chandigarh, and Bangalore, three cities that understand style in unique ways. . Each city became a space for conversation, about summer, about movement, and about how luxury should feel when worn, not just seen.

Spring–Summer 2026 didn’t arrive with a hurry... 

It arrived with intention.

For Roger La Viale, the SS'26 collection was personally introduced across Surat, Chandigarh, and Bangalore, three cities that understand style in unique ways. . Each city became a space for conversation, about summer, about movement, and about how luxury should feel when worn, not just seen.

In Surat, where textile knowledge is second nature, discussions focused on craft and performance. Chandigarh brought a measured elegance to the exchange, with clients engaging in calm, considered consultations. Bangalore reflected a modern ease, where versatility and comfort guided the dialogue.

What connected these cities was a shared appreciation for thoughtful dressing. SS'26 was experienced not through display, but through understanding—one fabric, one conversation at a time.

As the journey continues, the collection will meet more voices and perspectives, each shaping how the season unfolds. SS'26 is not a moment, it is a conversation in motion.