As the flair of Pitti Uomo fades into memory, the true sartorial journey begins at Milano Unica, Italy's most iconic textile fair. Here, heritage and innovation entwine in quiet elegance. For Roger La Viale, it's where next season's inspirations take shape.
Milan reminded us: great style starts at the source. And as we look ahead, we carry with us not just swatches- but vision, purpose, and tradition reimagined.
There are moments in time that feel less like an event, and more like a convergence of history and momentum, of form and function, of story and silence. Pitti Uomo 108 was one of those moments. Set against the architectural permanence of Florence, this year’s theme, PITTI BIKES, set the tone for a celebration of motion; not just physical, but cultural. From functional tailoring to adaptive textiles and next-gen silhouettes, the fair embraced versatility, and progress.
Imagine a world where the future of men’s fashion is already here. That’s the essence of Evolve AW'25. Just as water moves effortlessly, transforming its form to fit its surroundings, Evolve captures the fluidity of style, blending timeless elegance with innovative designs. The AW '25 Show took center stage as a visionary window into the future of men’s fashion. Hosted with meticulous attention to detail, the event stood as a testament to the dynamic evolution of style, presenting a curated fabric collection that promises to redefine modern masculinity.
In an age dominated by quick trends and fleeting innovations, it’s rare to see something truly enduring. Yet, that’s exactly what happened when two powerhouses, Huddersfield Fine Worsteds, India and Vitale Barberis Canonico, came together for an extraordinary event announcing their partnership in India.
Sustainability in fashion isn’t just a choice, it’s a responsibility. At Roger La Viale, our campaign, “Waste Isn’t Waste, Until We Waste It,” turned discarded fabric into something extraordinary. What began as an upcycling initiative has now reached one of the world’s most influential platforms.
On March 27th, Prime Minister Narendra Modi met with Keizai Doyukai (Japan Association of Corporate Executives) to discuss strengthening India-Japan economic ties. As he engaged in conversations about AI, clean energy, and infrastructure, he did so while wearing a bandi crafted by BY Tailors in Solapur, made from fabric born out of Roger La Viale’s sustainability initiative.