Not every fabric speaks the same language. Some are built for the everyday - considered, versatile, quietly confident. Others are made for occasion - bold, indulgent, meant to be seen. Roger La Viale now tells these stories across two distinct books: Revista and Revista Celebrations.

Where one lookbook once captured the breadth of the season, today the story unfolds across two books- each with its own point of view, its own mood, and its own expression of the Roger La Viale world

Not every fabric speaks the same language. Some are built for the everyday - considered, versatile, quietly confident. Others are made for occasion - bold, indulgent, meant to be seen. Roger La Viale now tells these stories across two distinct books: Revista and Revista Celebrations.

Where one lookbook once captured the breadth of the season, today the story unfolds across two books- each with its own point of view, its own mood, and its own expression of the Roger La Viale world.

Roger la Viale marks a defining moment in its journey with the official launch of Revista, its highly anticipated lookbook of fabrics. More than a catalogue, Revista arrives as a curated chronicle of textures, shades, and moods that reframe how fabric is experienced and imagined- each page framing textiles as narratives, with tones and compositions that guide designers and patrons into the spirit of Autumn/Winter 2026. 

Revista Celebrations, in turn, captures the mood of festivity and grandeur. Richer palettes, indulgent textures, and expressive weaves embody the season's celebratory spirit, offering fabrics that speak to special moments and statement-making design.

With Revista and Revista Celebrations, two stories are written in fabric, directed by imagination, and ready to be worn into life. 

AW 2026 didn't announce itself. It unfolded, one city at a time.

For Roger La Viale, the AW'26 collection travelled through Siliguri, Guwahati, Surat, Ahmedabad, Bangalore, Kolkata, and Lucknow-seven cities, each reading the same cloth differently. Canvas wasn't a single showcase repeated seven times. It was seven conversations, each revealing a different way to experience the same collection.

AW 2026 didn't announce itself. It unfolded, one city at a time.

For Roger La Viale, the AW'26 collection travelled through Siliguri, Guwahati, Surat, Ahmedabad, Bangalore, Kolkata, and Lucknow- seven cities, each reading the same cloth differently. Canvas wasn't a single showcase repeated seven times. It was seven conversations, each revealing a different way to experience the same collection.

In Siliguri and Guwahati, the exchange leaned toward heritage - tailors weighing new weaves against decades of trusted staples. Surat and Ahmedabad brought precision, with clients reading construction and finish through the lens of markets that have always understood fabric first. Bangalore approached AW'26 with restraint, favouring versatility over statement. Lucknow brought its own appreciation for detail and refinement, while Kolkata closed the journey with a quiet formality, where craft still moves at the pace of conversation, not a calendar.

What connected these seven cities wasn't a shared aesthetic. It was a shared instinct - that a collection is best understood in person, through conversations, through touch, through cloth in hand.

As Canvas moves into wider trade availability, the collection carries every conversation forward. AW'26 was never one preview repeated across cities. It was seven perspectives, woven together into one season.

Every June, Florence becomes something more than a city. For a few remarkable days, it becomes the centre of the menswear world, where craftsmanship is celebrated, ideas are exchanged, and the future of tailoring quietly begins to take shape. It is a tradition the industry knows well, and one Roger La Viale is proud to be part of.

At Pitti Uomo 110, more than 720 brands from over 30 countries gathered within the historic Fortezza da Basso. Yet, the true spirit of Pitti extends beyond the exhibition halls. It lives in conversations over coffee, unexpected discoveries, and a shared appreciation for the artistry behind exceptional menswear.

Every June, Florence becomes something more than a city. For a few remarkable days, it becomes the centre of the menswear world, where craftsmanship is celebrated, ideas are exchanged, and the future of tailoring quietly begins to take shape. It is a tradition the industry knows well, and one Roger La Viale is proud to be part of.

At Pitti Uomo 110, more than 720 brands from over 30 countries gathered within the historic Fortezza da Basso. Yet, the true spirit of Pitti extends beyond the exhibition halls. It lives in conversations over coffee, unexpected discoveries, and a shared appreciation for the artistry behind exceptional menswear.

Through Roger's eyes, Pitti is a reminder that the finest things are never rushed. Against the backdrop of Tuscany, surrounded by centuries of culture and craftsmanship, we were reminded that great tailoring is built on patience, precision, and an unwavering commitment to quality.

Our journey continued beyond Florence with a visit to Vitale Barberis Canonico, the family-owned mill that has been weaving exceptional cloth since 1663. Walking through its historic mill offered a deeper understanding of what true heritage looks like. Every stage of production reflected generations of knowledge, where innovation exists not in place of tradition, but alongside it.

Our buyers arrived to learn more about fabric. They returned with something far more valuable: a renewed appreciation for the relationship between fibre, craftsmanship, and the garments that ultimately become part of a gentleman's wardrobe.

Together, these experiences reaffirm what Roger La Viale has always believed. We are not simply in the business of fabric; we are custodians of craftsmanship, inspired by the people, places, and partnerships that shape every collection.

As another June in Florence comes to a close, we return home with fresh perspectives, meaningful connections, and the same belief that has guided us from the beginning: the world of menswear is always evolving, and we are committed to evolving with it.

More than a fabric showcase, CANVAS AW'26 was an invitation to experience the beginning of creation.
Built around the belief that fabric is the canvas upon which every masterpiece is created, the show explored menswear before it becomes a garment- at the stage where ideas are still taking shape and possibilities remain endless. Bringing together industry professionals, CANVAS transformed the traditional fabric presentation into an immersive journey through the world of contemporary menswear.

More than a fabric showcase, CANVAS AW'26 was an invitation to experience the beginning of creation.
Built around the belief that fabric is the canvas upon which every masterpiece is created, the show explored menswear before it becomes a garment- at the stage where ideas are still taking shape and possibilities remain endless. Bringing together industry professionals, CANVAS transformed the traditional fabric presentation into an immersive journey through the world of contemporary menswear.

Guests explored curated fabric collections, seasonal trend directions, tailoring foundations, rare fibres, and future-facing innovations, while engaging with interactive experiences designed to spark curiosity and conversation. From solving textile riddles through Roger Times to discovering the role of emerging technologies and artificial intelligence in shaping the future of bespoke menswear, every touchpoint encouraged a deeper understanding of the creative process.

The AW'26 Trend Presentation offered insights into the inspirations, cultural influences, colours, textures, and silhouettes expected to define the season ahead. Alongside it, fabrics and finished garments were presented together, revealing the journey from raw material to refined expression.

CANVAS was never meant to be merely seen. It was meant to be experienced.

A celebration of craftsmanship, innovation, and imagination, the show served as a reminder that every exceptional garment begins with a single possibility- a fabric waiting for a creator to bring it to life.

In an ongoing commitment to advancing textile intelligence and refining menswear craftsmanship, Roger La Viale recently conducted its distinguished Crudo a Creato educational session in collaboration with Heritage 1881 Bespoke.

Crudo a Creato continues to serve as Roger La Viale’s signature initiative dedicated to bridging the gap between fabric expertise, tailoring precision, and sales excellence. This latest session marked a meaningful convergence of industry leaders and bespoke tailoring professionals, bringing together technical knowledge and practical craftsmanship under one roof.

In an ongoing commitment to advancing textile intelligence and refining menswear craftsmanship, Roger La Viale recently conducted its distinguished Crudo a Creato educational session in collaboration with Heritage 1881 Bespoke.
Crudo a Creato continues to serve as Roger La Viale’s signature initiative dedicated to bridging the gap between fabric expertise, tailoring precision, and sales excellence. This latest session marked a meaningful convergence of industry leaders and bespoke tailoring professionals, bringing together technical knowledge and practical craftsmanship under one roof.

From Fibre to Fabric: Building a Deeper Understanding
At Roger La Viale, we believe that exceptional menswear begins long before the final garment. It begins with understanding.
Through Crudo a Creato, our objective is not merely to educate but to empower professionals across the textile and tailoring ecosystem with an elevated understanding of worsted fabrics, wool construction, garment application, and customer engagement.

Looking Forward
For Roger La Viale, Crudo a Creato is more than an educational initiative.
It is a strategic movement designed to cultivate:
Stronger fabric consultants
More informed tailoring professionals
Better customer experiences
Elevated menswear standards globally

By investing in knowledge-sharing platforms such as these, Roger La Viale continues to position itself not simply as a fabric house, but as a custodian of textile excellence.
From Fibre to Form. From Knowledge to Legacy.
Roger La Viale continues to weave the future of textile excellence, one session at a time.