As the flair of Pitti Uomo fades into memory, the true sartorial journey begins at Milano Unica, Italy's most iconic textile fair. Here, heritage and innovation entwine in quiet elegance. For Roger La Viale, it's where next season's inspirations take shape.

Milan reminded us: great style starts at the source. And as we look ahead, we carry with us not just swatches- but vision, purpose, and tradition reimagined.

There are moments in time that feel less like an event, and more like a convergence of history and momentum, of form and function, of story and silence. Pitti Uomo 108 was one of those moments. Set against the architectural permanence of Florence, this year’s theme, PITTI BIKES, set the tone for a celebration of motion; not just physical, but cultural. From functional tailoring to adaptive textiles and next-gen silhouettes, the fair embraced versatility, and progress. 

There are moments in time that feel less like an event, and more like a convergence of history and momentum, of form and function, of story and silence. Pitti Uomo 108 was one of those moments. Set against the architectural permanence of Florence, this year’s theme, PITTI BIKES, set the tone for a celebration of motion; not just physical, but cultural. From functional tailoring to adaptive textiles and next-gen silhouettes, the fair embraced versatility, and progress. Amidst the kinetic energy of 700+ global voices, Roger La Viale was right at the center of that conversation.

Set against the high-energy backdrop of PITTI BIKES—a theme celebrating mobility, progress, and performance, Roger hosted a successful event. This season, Roger La Viale became a point of connection for buyers and creators seeking
substance over surface.

As the sun fell behind the Tuscan skyline and the city transformed into an open-air salon of style and symphony, Pitti Uomo 108 proved its enduring relevance as a study of intention. Attendance rose. Dialogue deepened. And yet, amid the data points and flashbulbs, one truth held steady: it is the brands that know their center that carry the industry forward. Roger La Viale’s return to Florence was not marked by fanfare. It was marked by alignment, between craft and culture.

Imagine a world where the future of men’s fashion is already here. That’s the essence of Evolve AW'25. Just as water moves effortlessly, transforming its form to fit its surroundings, Evolve captures the fluidity of style, blending timeless elegance with innovative designs. The AW '25 Show took center stage as a visionary window into the future of men’s fashion. Hosted with meticulous attention to detail, the event stood as a testament to the dynamic evolution of style, presenting a curated fabric collection that promises to redefine modern masculinity.

Imagine a world where the future of men’s fashion is already here. That’s the essence of Evolve AW'25. Just as water moves effortlessly, transforming its form to fit its surroundings, Evolve captures the fluidity of style, blending timeless elegance with innovative designs. The AW '25 Show took center stage as a visionary window into the future of men’s fashion. Hosted with meticulous attention to detail, the event stood as a testament to the dynamic evolution of style, presenting a curated fabric collection that promises to redefine modern masculinity.

The exhibition wasn’t just about fabrics. It was an immersive experience. Visitors stepped into a world where the tactile appeal of textiles met cutting-edge technology. Individual booths allowed for one-on-one interactions for our guests, providing them with an opportunity to explore the collection up close. Every conversation with designers and fabric experts seemed to build a connection, a curated reflection of changing preferences, needs, and identities.

A notable feature was the trend presentation, offering insights into where fashion is headed in the coming season. The fabrics on display weren’t just innovative in design but also in their narrative each texture and color subtly spoke of an era where sustainability and functionality converge with bold aesthetics.

As the event unfolded, the future of men’s wear seemed clearer than ever: a space where the cutting edge is crafted with precision, and the past inspires with subtlety. Evolve AW'25 wasn’t just an exhibition. It’s a vision and it’s only the beginning.

In an age dominated by quick trends and fleeting innovations, it’s rare to see something truly enduring. Yet, that’s exactly what happened when two powerhouses, Huddersfield Fine Worsteds, India and Vitale Barberis Canonico, came together for an extraordinary event announcing their partnership in India.

In an age dominated by quick trends and fleeting innovations, it’s rare to see something truly enduring. Yet, that’s exactly what happened when two powerhouses, Huddersfield Fine Worsteds, India and Vitale Barberis Canonico, came together for an extraordinary event announcing their partnership in India.

Vitale Barberis Canonico, a mill with 361 years of history, and Huddersfield Fine Worsteds, a century-old Italian fabric merchant, have long been intertwined in high-end textiles. The union of these two legendary brands is not merely a business arrangement but a statement of how time and craftsmanship can create something eternal.

The recent event was a magnificent celebration of their longstanding partnership in USA (between sister brand Gladson Ltd, USA and Vitale Barberis Canonico, Italy). It revitalised the deep-rooted connection between the two brands in India. The atmosphere was charged with an energy that reflected the convergence of history with modernity. The event itself was an immersive experience, rich with insights from industry experts. Their words echoed through the room, connecting those present to the very soul of the textile world.

What made it so special was the way it honoured the past while looking boldly into the future.

Huddersfield Fine Worsteds, India and Vitale Barberis Canonico’s partnership is a testament to the enduring power of tradition, and the event was a beautiful reflection of that legacy, showing how the best of the past can guide the best of the future.

Sustainability in fashion isn’t just a choice, it’s a responsibility. At Roger La Viale, our campaign, “Waste Isn’t Waste, Until We Waste It,” turned discarded fabric into something extraordinary. What began as an upcycling initiative has now reached one of the world’s most influential platforms.

On March 27th, Prime Minister Narendra Modi met with Keizai Doyukai (Japan Association of Corporate Executives) to discuss strengthening India-Japan economic ties. As he engaged in conversations about AI, clean energy, and infrastructure, he did so while wearing a bandi crafted by BY Tailors in Solapur, made from fabric born out of Roger La Viale’s sustainability initiative.

Sustainability in fashion isn’t just a choice, it’s a responsibility. At Roger La Viale, our campaign, “Waste Isn’t Waste, Until We Waste It,” turned discarded fabric into something extraordinary. What began as an upcycling initiative has now reached one of the world’s most influential platforms.

On March 27th, Prime Minister Narendra Modi met with Keizai Doyukai (Japan Association of Corporate Executives) to discuss strengthening India-Japan economic ties. As he engaged in conversations about AI, clean energy, and infrastructure, he did so while wearing a bandi crafted by BY Tailors in Solapur, made from fabric born out of Roger La Viale’s sustainability initiative.

The moment was more than just symbolic, it made news. Prime Minister Modi’s choice of attire was noted as a reflection of India’s growing emphasis on sustainability. In a setting where discussions revolved around economic growth and innovation, his Bandi stood as a quiet yet powerful statement on the importance of mindful fashion. While the conversation focused on the future of business, trade, and development, the Bandi itself became an unexpected yet fitting representation of responsible craftsmanship and environmental consciousness.

Shri Narendra Modi’s choice to wear this Bandi at a crucial diplomatic event subtly reinforces the importance of mindful consumption. For Roger La Viale, this moment is a milestone—a recognition of the artisans, tailors, and visionaries behind the movement. With “Waste Isn't Waste, Until We Waste It,” we’ve proven that sustainability and sophistication go hand in hand. Now, it’s your turn. Choose sustainability. Choose impact.