PM Modi Wears Upcycled Bandi by Roger La Viale During Japan Visit: A Win for Sustainable Fashion
May 12, 2025
Sustainability in fashion isn’t just a choice, it’s a responsibility. At Roger La Viale, our campaign, “Waste Isn’t Waste, Until We Waste It,” turned discarded fabric into something extraordinary. What began as an upcycling initiative has now reached one of the world’s most influential platforms.
On March 27th, Prime Minister Narendra Modi met with Keizai Doyukai (Japan Association of Corporate Executives) to discuss strengthening India-Japan economic ties. As he engaged in conversations about AI, clean energy, and infrastructure, he did so while wearing a bandi crafted by BY Tailors in Solapur, made from fabric born out of Roger La Viale’s sustainability initiative.
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