Excellence in fashion fabrics
“Clothes make the man, Roger La Viale makes the cloth.”
Elegance is an art form.
To be truly elegant, a man must feel comfortable and confident in his clothing. The selections from Roger La Viale’s iconic ranges ensure a man’s custom wardrobe rises to any occasion.
Across two generations, Roger La Viale delivered nothing short of brilliance in terms of sourcing the finest products. The brand is a known fabric innovator that continues to bring new developments to the market.
With offices and design teams across three continents, we have been servicing the tailored clothing trade for the past nine decades supplying finest fabrics from Asia and Europe. The design team is highly respected for its creative, stylish patterns that are easy to wear and belong in every man’s wardrobe.
It is this legacy of merchandizing that continues to inspire the current team at Roger La Viale.
Roger La Viale is offered world wide from the house of MBM Textiles Private Limited.
You can check out our policy here.
In a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”
This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully."
Read MoreIn a world that endlessly creates, discards, and forgets, Roger la Viale chose to pause. To take what was left behind and ask, “what if endings were beginnings?”
This Rakshabandhan, the fashion house came through with The Conscious Thread, a project born not from excess but from what remained. Each rakhi was upcycled from the quiet scraps of fabric waste. Each thread held a paradox: fragile yet eternal, discarded yet reborn. The gesture was not merely about adornment. It was about reframing creation itself. “Because creation isn’t always about more,” the team at Roger la Viale said. “Sometimes, it’s about using less, meaningfully.”
But the narrative did not end at creating these beautiful handmade rakhis. They were carried to an NGO, where children received them not as products but as symbols. In their small, kind hands, cloth became a connection. A knot became a story. And a festival became a mirror reflecting something larger, our shared responsibility to protect not only siblings, but the fragile world we inhabit.
Rakshabandhan has always been about protection. But this year, Roger la Viale redefined the act: not as a ritual of thread alone, but as an idea that threads us to each other, to the environment, to time itself.
The Conscious Thread is not just worn. It is felt. And in that feeling lies the future.
Read Less