In the world of high fashion, do innovative fabrics drive social media or is it the other way round?

Given we are yet to find the right answer, we are continuously exploring the online world to seek inspiration for fabric designs that are testing the limits of classic fashion. In a world where standing out is becoming very important, the licence to innovate beyond limits of conventional thinking is the impetus that inspires our design team to come up with these options not just for the year or the season but for the month and the week.