{"id":473,"date":"2025-12-16T10:59:38","date_gmt":"2025-12-16T10:59:38","guid":{"rendered":"https:\/\/rogerlaviale.com\/blog\/?p=473"},"modified":"2025-12-17T05:09:51","modified_gmt":"2025-12-17T05:09:51","slug":"pantone-provides-the-language-men-decide-the-story","status":"publish","type":"post","link":"https:\/\/rogerlaviale.com\/blog\/pantone-provides-the-language-men-decide-the-story\/","title":{"rendered":"Pantone provides the language. Men decide the story."},"content":{"rendered":"\n

From mocha tailoring and caf\u00e9-au-lait knits to cocoa leather accessories, earth tones are outperforming their 2024 selves in menswear, both in search data and in sell-through across multiple markets. At the same time, Pantone had crowned PANTONE 17-1230 Mocha Mousse<\/strong> as its Color of the Year 2025<\/strong>; a warm, chocolatey brown \u201cimbued with richness\u201d and designed to answer our collective desire for comfort.
So the question is simple but important:<\/p>\n\n\n\n

Are men suddenly wearing more brown because of Pantone\u2026 or did Pantone simply give a name to a trend that was already in motion?<\/em><\/strong><\/p>\n\n\n\n

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Pantone is the global authority behind the Pantone Matching System, the universal color language that ensures \u201cthis brown\u201d in Milan is exactly the same \u201cthis brown\u201d in Mumbai for designers, printers and manufacturers worldwide. Its Pantone Color Institute operates as a trend and color-forecasting laboratory, advising brands on how color reflects culture, influences psychology, and shapes consumer behavior.<\/p>\n\n\n\n

A global team of color experts spends over six months scanning culture, from runway shows<\/strong>, street style<\/strong>, interiors<\/strong> and beauty<\/strong> to tech<\/strong>, social media<\/strong>, art<\/strong>, travel <\/strong>and socio-political<\/strong> mood. They debate whether the world needs an \u201cevolution\u201d<\/strong> or a \u201cseismic shift\u201d<\/strong> in color, then narrow down to a hue that expresses the current global mood and \u201cwhat people are looking for that color can help answer\u201d. <\/p>\n<\/div>\n\n\n\n

In other words, Pantone is not randomly throwing darts at a color wheel. It is reading the room then translating that into a specific swatch.<\/p>\n\n\n\n

Why Mocha Mousse for 2025?<\/strong><\/mark><\/h2>\n\n\n\n
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Pantone\u2019s official 2025 pick is not \u201cMocha Brown,\u201d but PANTONE 17-1230 Mocha Mousse<\/strong> described as:<\/p>\n\n\n\n